In today’s digital age, understanding the customer journey is critical to the success of any business. The digital customer journey refers to the series of interactions and touchpoints a customer has with a brand across digital channels, from initial awareness to post-purchase engagement. To effectively understand and optimize the digital customer journey, businesses use audience …
For any business to be successful, it needs to have a steady stream of new customers. However, acquiring new customers is not as simple as just advertising your product or service. To effectively convert potential customers into paying customers, businesses must guide them through a series of stages known as the customer acquisition funnel. Understanding …
When it comes to running a successful website, it’s not enough to simply launch it and hope for the best. To truly optimize your website and achieve your business goals, you need to understand how visitors are interacting with it.
Understanding your website visitors is crucial for the success of your business. By tracking their behavior on your website, you can identify areas of improvement.
A well-designed landing page can make it easier for visitors to convert.
In today’s fast-paced and digital world, analyzing website traffic is essential for online businesses to stay ahead of the competition.
Tracking content marketing can help you identify which blog posts, videos, or social media updates are resonating with your audience, and which ones are falling flat.
Machine learning algorithms can automate data analysis, providing businesses with more accurate insights into their online performance.
Using UTM parameters in your URLs can help you enrich your analytics data.
By visualizing data about where visitors are clicking, scrolling, and moving their mouse, heatmaps provide valuable insights into customer behavior and can help businesses identify areas for improvement.
What are the importances of a web analytics tool, and why you should already be using one.
Why you should be tracking your website visitors
This blog answers what the main differences between Hotjar and Hubalz are.
“Why should I pay for Hubalz when I can use Google Analytics for free?”